4× the postcard. Half the campaign.

A generic roofer mails the whole ZIP and hopes. We use property records and AI roof-condition analysis to mail only the aging, worn roofs. Each card costs more — but you mail far fewer homes, so the campaign costs less, and every dollar lands on a real candidate.

Same goal: reach 1,300 homes that actually need a roof

Generic postcard

$7,500 / campaign

10,000 postcards at $0.75 each
Mailed to the whole ZIP — every home
Roof could be 5 years or 35, mint or shot
~8,700 land on homes that don't need you

Precision-qualified

$3,900 / campaign

1,300 postcards at $3.00 each
Only the aging, worn roofs — AI-filtered
Every home 20–40 yrs + medium-to-poor condition
Wasted mail dramatically reduced

Your card costs 4× more, but you mail 87% fewer homes — so the campaign costs about 48% less.

Same 1,300 real candidates reached. Half the spend. Zero of it wasted on 5-year-old roofs.

The number that actually matters: cost per qualified home

Stop comparing postcard prices — compare what it costs to reach one homeowner who's actually a candidate. A 75¢ card is cheap, but if only ~1 in 8 homes has an aging, worn roof, most of that 75¢ is wasted.

~$6

Generic: 75¢ ÷ ~13% qualified

→

Precision: $3, every one qualified

Roughly half the cost for every homeowner who's genuinely a candidate.

Where the 1,300 comes from — South Florida

Across Miami-Dade, Broward, Palm Beach & Martin, roughly 44% of homes were built 20–40 years ago. Our AI then keeps only the ones showing medium-to-poor roof condition — about 30% of those. So around 13% of all homes earn a card. That's the filter that turns a 10,000-home ZIP into 1,300 real prospects.

44% × 30% ≈ 13%. County percentages are estimates from census/property-record housing-age data; the exact count for any territory is the real number our tool pulls before you commit.

The line that lands

“Traditional roofing postcards are priced for mass marketing. Precision-qualified aging-roof leads are priced for precision marketing. Every address is filtered by property records and AI roof-condition analysis. You're not paying more for a postcard — you're investing in dramatically better targeting.”

Honest by design. We don't claim “zero wasted mail” or “X-times-better leads” — some qualified homes still won't be ready to buy. What's true and provable: every mailed home is pre-qualified by age and AI-analyzed roof condition, which dramatically reduces wasted mail vs an untargeted ZIP campaign. As campaigns run, these estimates get replaced with your real response, appointment, and close numbers — which make the case stronger still.
CurbMirror · curbmirror.com